15 May 2018

A PURE MOMENT OF MELT

MELT WITH THE LAUGHING COW BY Y&R PARIS
The legendary laughing cow is coming back on your screen to reconquer the french with it’s brand new communication campaign.

If no one has forgoten the laughing cow, some might have forgoten it’s unique taste that brings everyone together. A fondant taste that will melt not just people’s taste buds, but also their hearts and that have been the case for many generations.

Yet, more than ever, we all need a bit of melting moments in our everyday life, where tensions can be built up for absurd reasons. It is, for example, really annoying to realise that our own daughter became better than us at video games. Through it’s new TV campaign, that narrates the story of a father who realises his daughter is better than him at playing video games, the laughing cow wants to make us live ‘a pure moment of melt’ by spectacularly bringing people together and by taking away those little daily tensions.

This TV copy has been realised by Rémy Cavuela (Frenzy) it mixes real shots and 3D, it will be completed by a digital activation that will invite internet users to enjoy a pure moment of melt depending on what their internet habits.

This campaign will be improved monthly with different activations, online or in-stores with the sole purpose of reconnecting people, bringing them back together so they can better enjoy their pure moments of melt.

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