At the end of a four-month competition initiated in the spring, Avril Group chose Young & Rubicam Paris to accompany the emblematic brands of its Lesieur entity (Lesieur, Isio4, Puget, Fleur de Colza, etc.).
Avril Group is a major player in the food industry, thanks to a portfolio of strong brands. It is a leader in table oils in France, Morocco and Romania.
It is therefore logical that Avril has chosen to trust Y & R Paris, an agency specializing in strong, unique and international brands, to accelerate the growth of its brands in a sustainable way.
The account will be managed centrally by a Y & R Paris team with the support of the Y & R network to accompany Lesieur in the pursuit of its international development.
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