EDHEC Business School entrusts their communication budget to Y&R Paris for a collaboration that debuts with a campaign that transcends the norms of the market. More than a school that trains in business, EDHEC is a business school that encourages people to think differently. Entering this year the rigorous and exclusive circle of the Financial Times’ “Top 15 European Business Schools”, EDHEC Business School continually sustains their rise in international rankings and thus their level of excellence. The campaign is made up of two parts: • On one side a series of press announcements highlighting the excellence of EDHEC Business School by capitalizing on the recognition accorded to them by the business sector • On the other side, brand content through a series of videos of student testimonies presenting their vision of the school and the program they followed. These videos will be diffused on the brand’s social networks, online press sites and partner sites. The first publication took place Tuesday 20th June in the French press (Le Monde, Le Figaro, Les Echos). The communications will be rolled out digitally (via social networks and web banners) in France as well as internationally.
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