1 July 2017



Antoine Collignon and Adel Gasmi join the agency as strategic planners, under the direction of Franck Saëlens, Vice-President in charge of Strategy.

Antoine Collignon joins Y&R Paris as a strategic planner. Antoine Collignon will report to Franck Saelens, Vice-President in charge of Strategy, and will work on different accounts.

After studying communications between Paris and London, then pocketing a Masters in London, Antoine spent 2 years in Ho Chi Minh City and 6 years in London, first with Publicis London, then with independent agencies AdMaxim and most recently Elvis Communications (since 2015). He worked principally on accounts for P&G, , SCA, United Biscuits, Cadbury and Tassimo, on 100% digital projects as well as fully integrated campaigns.

In his recent post at Elvis Communications, he contributed notably to the rebranding of Cadbury’s and put in place a new social media approach for Tassimo.

Overall, experiences which have permitted him to acquire expertise at once international and digital, particularly in mobile and social media
Adel Gasmi has a fundamentally international career to his name.

Having graduated from ISCOM and after initial experience with Aegis Media in Paris, he established himself in London in 2014. Working firstly as a digital planner at OMD UK on entertainment brands such as Disney and Hasbro, and furthermore with charities (Childline, NSPCC).

He afterwards joined Havas UK as a strategic planner, followed by the independent full-service agent Rocket as Communication Planner for the Co-op Food account, orchestrating integrated campaigns founded entirely on data.

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