20 February 2018

Power of the volcano, precision of data

Launched in 2014 around the impact of its mythical Volcano, Volvic has since invited us to arouse our inner strength. The one which lies dormant inside us all and arouses us every day. In 2017, we went further, and accompanied Volvic in its first ultra-targeted “precision marketing” campaign which won the Data & Creativity Grand Prix (media agency: Mediacom).

In 2018, we would like to repeat the marvellous experience: no fewer than 38 YouTube 6-second Bumper Ads (plus OOH and DOOH campaign) have been created by Y&R Paris and produced by Ray Paris, each conveying a message in context related to the video which we are all ready to watch. It will be broadcast in France from 26th February, and will be adapted for the UK and Germany shortly.

Watch the whole of the Volvic 2017 Data & Creativity Grand Prix: https://www.youtube.com/watch?v=5pt9dm8r39A



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