TRASH INVASION, THE FIRST SOCIAL OPERATION TO PROVE THE HARMS OF POLLUTION AND ENCOURAGE TO TAKE ACTION !
To fight against the scourge of aquatic waste, Surfrider Europe Foundation has been organizing, for the past 20 years the Ocean’s Initiatives, days of taking wastes off the the beaches, lakes and rivers across Europe. Once again, this year, the objective is to create engagement and more especially from young adults who are more likely to take actions and are sensitive to the environnemental cause.
The idea is simple : to pollute Instagram users’ most beautiful pictures of beaches, lakes or rivers of and to make them aware of the risks of the aquatic pollution.
To make it real, the agency created some twenty ‘waste account’ on Instagram like “Canette rouillée”, “vieux mégot”, “sac plastique relou”… All of them will ruin, during many weeks, Instagramers’ most beautiful pictures of beaches with likes and comments. This waste wave invaded the community and showed its harmful power.
To end this pollution, Surfrider invites web users to participate in the Ocean’s Initiatives which are taking place all year across France. In addition, many targeted influencers or partner of Surfrider will relay the operation to amplify the social operation. Finally, the event will appear in posters and digital with 2 key visuals which take the Instagram’s codes of the operation.
More informations on initiativesoceanes.org