The Canadian startup Busbud has decided to make France the pilote to launch their new brand communication campaign.
To make it happen, Busbud retained Young&Rubicam Paris, in the aftermath of a competition, to help it in this campaing which will take part at the beginning of the school year.
Busbud is an online platform dedicated to search, compare and buy bus tickets.
It represents the biggest database in the world regrouping 2 225 bus companies connecting more than 17 000 cities in more than 75 countries through more than 1 500 000 routes.
more informations on www.busbud.com