Boursin® celebrate the launch of their new recipe ‘Garlic and Fine Herbs’ with a campaign that places their products at the centre of a unique foodie show. Boursin reaffirms its personality through this campaign in reviving the key attributes of the brand: its jazzy heritage with ‘Elmer’s Tune’ by Glen Miller, music from the brand’s history, rearranged into a swing-dance extravaganza starring the product-range; and the slogan “Du pain, du Boursin, on est bien!” (Some bread, some Boursin, all is well!) to capture the moment of pleasure. This new campaign is made up of a 1920’s style TV film starring the new recipe ‘Garlic and Fine Herbs’, adapted for the different varieties in the range including ‘Roules Apéritif’ (Canapé Rolls). The films are accompanied by Bumper Ads on Youtube and targeted videos on Facebook. The campaign broadcast in France, Belgium, the Netherlands, and Switzerland.
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