Y&R Paris is proud to guide EDHEC Business School
in its new international speech.

 

The Financial Times ranked the EDHEC Business School’s Master in Finance at the top of its rankings.

It is an opportunity for Y&R Paris to create an international campaign for students and opinion leaders in Europe, India and the USA.

This campaign highlights what makes EDHEC Business School unique, such as its ability to make sense of its programs and stimulate an entrepreneurial and creative spirit, as well as its determination to change the world by giving its students all the tools and skills they need to become the leaders of tomorrow.

It is a leadership that is embodied by a unique vision (“ONE vision”), and always through the same signature: “Make an Impact”.

The campaign runs from April 27th:

  • on TV on CNN
  • in a press ad in The Economist Worldwide
  • via Facebook and Linkedin sponsored posts.

The media plan was developed by Mindshare (WPP).

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