How to refresh the image of a brand this iconic? In appreciating exactly the appetite for life of the new generation of children, with spontaneity, without compromise, and also in the simple pleasure of sinking their teeth into a slice of bread spread generously with Kiri®. Results: a film that takes us on the adventures of a joyous gang of children, sidetracked by snack-time during an actual Kiri® Pool Party! Because children, like their parents, know that ‘La vie ça se dévore comme une tartine de Kiri®!’ (Life should be devoured like a slice of bread and Kiri!). This campaign was broadcast on TV in France, Spain, Germany, and Switzerland.
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