Leerdammer reinforce their position on the snack-market and humourously reaffirm the difference in taste and spirit of their cheese: a subtle and fruity taste, a wacky and daring personality, a liberating effect that brings a touch of yellow to things. Their new plaftorm is composed principally of a 30 second film displayed on its Youtube homepage, on TV and web display in France and Belgium. The launch of the campaign was also accompanied by digital communications all year long, in shops at 195 Leerdammer taste-testing stands, and with 100,000 stickered packs. A little Leerdammer®, lots of good times, not forgetting the glitter. #SonGoutFaitUnMalheur (#YourTasteDoesBadThings)

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