To celebrate the end-of-year festivities, Boursin reminds us mischievously that it’s better not to wait too long if you want to enjoy a slice of the delicious cream cheese.

And too bad if manners must wait: we can’t resist the desire for Boursin!

This integrated European campaign, implemented with the support of the teams Wunderman Paris and Ray Paris, was launched on November 8 for TV and/or web and social networks depending on the country, and completed by a series of appetizing Christmas recipes posted on the brand’s social networks.

Implemented in France, Switzerland, the UK, Canada, Belgium, and the Netherlands.

Back to top