Despite promises of “natural-ness” appearing everywhere, and brands outdoing each other to communicate this fact, is it still possible to convince people of product simplicity and authenticity? Yes, on the condition that we got rid of the commonplace and weren’t content with a background of greenery with child-friendly typography. Beyond the impact of the message, the brand thus manages to create a real resonance with consumers.
Cannes 2014 – Silver D&AD – Wood Pencil – Outdoor
Eurobest 2014 – Outdoor – Food – Bronze
LIA 2014 – Print/poster –
Bronze LIA 2014 – Press – Finalist
One Show – Merit Award – Print & Outdoor
Silver Lion – Cannes 2014
This work was reinvented the following year in a different tone with our campaign “In the Pocket”. Then again in 2017, our new campaign “Snack a little better” included a PR event and a series of 3 visuals on billboards and in print.