26 September 2018

WPP announces the merger of Y&R and VML

WPP today announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.

VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the
complementary expertise of VML and Y&R to create connected brands that drive value for clients.

The new agency will be led by Global Chief Executive Officer Jon Cook, who is currently Global CEO of VML.
Cook will report to Mark Read, Chief Executive Officer of WPP.
David Sable, former Global CEO of Y&R, will continue to support Cook, VMLY&R and its clients as Non-Executive Chairman as he transitions to a new role in WPP.

On the French market, where VML was not present, Cécile Lejeune, CEO Y & R Paris states:

“This is a real opportunity for Y & R Paris. After relaunching the BrandAsset® Valuator and its branding expertise and developing  the “People Journey” offer, VML enhances the agency’s ability to connect brands to people’s lives by bringing its in-depth expertise in digital marketing, data and artificial intelligence. This is another important step in the creation of a new Y & R Paris whose integrated offer of Brand Experience will be effective early 2019″

About VLM : VML is a global digital marketing agency focused on customer experience. It was founded in 1992 in the USA and joined the WPP group in 2001 to quickly collaborate closely with the Y & R network on a dozen accounts including Sanofi, Colgate Palmolive, Danone, Wendy’s, Dell, Xerox …

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